These days, bloggers are entrepreneurs and innovators; they use what was once considered to be a small side hustle or passion project to carve successful and profitable businesses.
What many people don’t realise is that being a successful blogger means so much more than writing a few online posts. With their knack for future-gazing and marketing, bloggers are predisposed to monetising their skills in various ways.
Whether it’s with an apparel line, beauty product, concept store or another niche business, this year bloggers have been making waves around the world with their success.
Keep reading to be inspired by these top bloggers’ success stories!
#1 – Aimee Song
Aimee Song a.k.a ‘Song of Style’ seems to live the perfect, never-ending vacation we all dream of. However, this is all just a day’s work for the OG fashion blogger, who has honed her personal image to create a profitable career.
Song was working three jobs when she landed her first paid gig with Fossil and it was in this moment that she realised she could really make an income from blogging. From here she started negotiating bigger perks for her jobs, before moving into higher paying jobs with brands such as Laura Mercier.
Not only has she maintained her fashion and lifestyle blog alongside her YouTube vlog, she also has a jewelry line and clothing line. Song profits as an ambassador for Dior, Revolve, Giorgio Armani Beauty and Chloe.
She was named on Forber’s 30 under 30 List and her book, Capture Your Style, also landed a coveted spot on the New York Times best-sellers list. Talk about a superwoman.
#2 Emily Weiss
Beauty and fashion guru Emily Weiss is the creator of the globally adored beauty site ‘Into The Gloss.’
Weiss’s side-hustle success story started in 2014 with the launch of Glossier, a range of affordable skincare products. While at the time of the launch there were only four core products available, they quickly gained a cult-like following that catapulted the brand to further success.
Glossier is now worth over $34 million, employs over 300 people and is shipping internationally. Talk about beauty inspiration!
#3 Tash Sefton and Elle Ferguson
The fashion-forward duo are the faces behind website, ‘They All Hate Us,’ founded over a decade ago. Hailing from retail backgrounds, the Sydney-based best friends were one of the first to transform their blog from a hobby into a profitable business via an online boutique.
More recently, Elle has also started her own beauty brand, Elle Effect, selling fake tan, while Tash is a self-labeled ‘fashion tastemaker and consultant’ offering her services as a stylist.
Sefton also co-hosted her own makeover show, Style Squad, in 2016-17 and has her own art business, Sefton Segedin, created with her sister Hayley Segedin.
Now a powerful force in the Australian fashion industry, we think we will see much more of these women yet.
#4 – Sara Crampton
Not only is Sara Crampton the face of one of my personal favourite blogs ‘Harper and Harley’, but she is also the founder of TheUNDONE, an e-commerce platform.
Sara is known for her ‘less is more’ approach to fashion and beauty, and has inspired countless numbers of my own looks.
When she launched her online store in 2006 off the back of her following, the online shopping destination was immediately known for its carefully curated collection of classic pieces. The E-Commerce site is now a premium online shopping destination that Australians can’t get enough of.
#5 Chiara Ferragni
Widely known by her blogger alias, ‘The Blonde Salad,’ Ferragni garnered business success with the Chiara Ferragni Collection.
The former law student is truly a self-made woman, having used social media platform Instagram to create a multi-million dollar global business. She started her blog in 2009 documenting her fun and quirky looks to her followers.
Now she has over 15 million followers on Instagram and an International brand selling women’s flats and accessories with her signature logo and flair for fun design. She has been on the Forbes 30 under 30 list twice and has covered 55 magazines!
And while not relevant to her business success – we can’t forgo mentioning how obsessed we were with the THREE Dior gowns she wore at her wedding to rapper, Fedez, earlier this year.
Originally published on Breakfast With Audrey.